Senior.
Sharp.
Built differently.
We started Misfit because we’d seen too many SMBs and not-for-profits pay agency fees only to be passed around junior teams. So we built the opposite.
A small senior team. No tiered account structure. No “let me check with the strategist.” The senior practitioners who pitch your account are the ones who run it — every campaign, every report, every week.
We stay small on purpose. It means we choose our clients carefully, give them our best thinking, and don’t have to feed a payroll of juniors with work that should be done by someone with twenty years of experience.
AI-augmented, human-led
Digital marketing agencies that don’t adapt to AI will be replaced by AI, or by agencies that use it well. We’re choosing the second path.
We’re integrating AI across creative testing, audience research, reporting, and optimisation. Not because it’s trendy. Because it makes the work sharper and faster, which means more of your budget goes to strategy and less to manual labour.
The data still leads every decision. AI just lets us hear what it’s saying faster.
Who are we?
Misfit Digital is a small, senior team with over twenty years of experience across paid social, digital strategy, and AI-augmented marketing.
Led by Siobhan Condon, with our Performance Manager running media day-to-day, and trusted specialists brought in for specific work.
No layers between you and the people doing the work. That’s the whole point.
AI-augmented,
never AI-replaced
How we work?
Senior,
everytime
Strategy
before spend
Built to teach,
not to gatekeep
We play well
with others
Every account, every meeting, every campaign. No junior with a template. No account-manager telephone game.
You get the practitioners who've been doing this work for twenty years.
Most agencies optimise the ads. We optimise the system — the offer, the audience, the funnel, the creative, the channel mix.
Ads are downstream of all of that.
We use AI where it makes us faster and sharper. Humans still make every call that matters. You’ll always know what we recommended and why.
Every report explains the why. You’ll finish a quarter with us knowing more about your marketing than you did at the start. If you ever want to take it in-house, we’ll show you how.
We work alongside your creative and development partners, not against them. If you've got an agency you love, we'll fit in. If you don't, we'll introduce you to people we trust.