Ovarian Cancer Research Foundation
Frocktober is OCRF's biggest fundraising moment of the year — a month-long, fashion-forward campaign that funds critical ovarian cancer research. We partnered with OCRF to grow registrations, drive donations, and reposition Frocktober as a movement rather than a once-a-year ask.
Across Meta, Google and LinkedIn, we built a phased campaign that matched message to mindset — awareness early, registration through the build-up, and donations once frockers were locked in. Brand search did a lot of heavy lifting too: the awareness work earlier in the funnel meant people were actively searching "Frocktober" by the time registrations opened.
The campaign brought in 505 registrations and over $627,000 in attributable donations from under $39K of media spend. OCRF now has a playbook that gets more efficient — and more impactful — every year.
Knowmore
Knowmore Legal Service does vital, sensitive work supporting survivors of institutional child sexual abuse — but it operates in a space that doesn't lend itself to easy public conversation. They needed to build awareness, grow a community of advocates, and prove that a petition could be the front door to long-term support.
We designed a three-phase campaign across Meta and Google, starting with cold-audience testing, scaling up around Child Protection Week, and easing into an efficient always-on rhythm. The "Tell the Story" creative was so resonant it ran for four months without losing momentum — rare for a paid social campaign.
The result: 4,609 new advocates signed the petition (165% of target), at an average cost per lead of $22 against a $26 benchmark. Knowmore now has a clear, repeatable blueprint for turning awareness into ongoing support.
Destination Living
We developed a Digital Strategy focussing on Destination Living’s unique customer personas and the buyer’s journey. This led us to target a very specific audience in particular locations. As a result, we generated high-class leads with a high conversion rate, contributing to a full build schedule of projects over $1 Million and have continued to deliver great year-on-year growth over the last three years.
“Misfit is great to work with. The service is personalised; they listen, adapt and gravitate to what works for our business and also where we want to take it.”
- Grace
Ivan’s Pies
Ivan’s Pies was looking for a solution that would enable them to deliver their entire range directly to customers. We developed a comprehensive Digital Marketing Strategy that included a new Shopify e-commerce website, Social Advertising, a more consistent Social Media presence, and a way for the company to collect amazing reviews through the Loox platform.
Add a comprehensive email marketing plan, and the company went from zero online sales to over $30,000 a month in just six months.
Halaxy
With the market value of healthcare software projected to reach around $29.9 billion by 2023, Halaxy was faced with an amazing opportunity to tap into this market and grow to become a world leader in this category.
We developed a comprehensive marketing campaign strategy that amplified messaging across Facebook, Instagram, Google and YouTube. We utilised the right channels for brand awareness, Facebook/Instagram and YouTube and closed the conversion loop through Google.
After experiencing unprecedented success in Australia, the campaigns were rolled out across NZ, UK, Ireland, Canada, South Africa, Singapore and Hong Kong.
Simply Orthodontics
Simply Ortho came to us with the challenge of getting higher-quality leads in a targeted local area in Melbourne. After comprehensive research on their ideal customer, needs and location, we devised a Digital Marketing strategy that utilised Facebook and Google advertising to find the right people at the right stage of their buying cycle.
We used the Facebook platform to increase brand awareness and traffic, and Google retargeting, delivering over 100 leads per month at an average cost per lead of only $15 – $20 – more leads than they know what to do with!
That’s where a good lead nurturing program comes into play and enables us to help keep the leads warm and actively interested in the brand.
Lowitja
We developed a digital strategy and marketing plan to amplify the brand and its offerings, including; a comprehensive audit, stakeholder research, persona development and validation, including tone of voice, digital content and channel review, digital content and comprehensive channel recommendation, execution and rollout plan.
We then rolled out a strategic marketing plan that covered their website, SEO, content pillars and marketing, e-mail marketing, social media marketing, SEM and Hubspot set-up, integration and automation.
Mental Health First Aid
When someone you care about is struggling with their mental health, knowing what to say can feel impossible. Mental Health First Aid Australia wanted to change that — equipping more people with practical tips and pointing them toward the training that builds real confidence. The challenge was cutting through during one of the most competitive ad periods of the year: end of financial year.
We built an awareness and lead generation campaign across Meta, leading with a simple, human message — "Would you know what to say?" — and offering free tips in exchange for a sign-up. Broad audience targeting (rather than the usual lookalikes) ended up being the standout performer, with the 45–64 age bracket driving the most cost-effective leads.
The campaign reached 1.76 million Australians (170% of target) and clocked 7.4 million impressions — 284% of the goal. Sign-ups landed at 6,166 in total, well above forecast, and the landing page pulled in over 30,000 sessions across the campaign window. MHFA now has a proven creative platform and audience strategy to build on for the next fiscal year.
Mental Health Australia — World Mental Health Day
World Mental Health Day is the country's biggest annual conversation about mental wellbeing, and we've been trusted to run the paid social campaign three years running. Each year we've sharpened the targeting, refreshed the creative, and shifted the strategy based on what the last campaign taught us.
In 2025, we moved the focus from sign-ups to connection — encouraging Australians to reach out locally, download a tip calendar, and contact their federal MP. We also ran a dedicated campaign to reach men (an audience that's historically harder to engage on mental health) and introduced creative made specifically for First Nations communities.
The 2025 campaign reached 2.28 million Australians (259% of the reach target) and drove 22,695 clicks at just $1.10 each. The year prior, we delivered 8,988 sign-ups against a target of 1,350 — on a 23% smaller budget than the year before. Three years in, MHA now has a compounding library of audience insights and a framework that gets sharper every cycle.
Owlet
Owlet is a beautiful brand with a rich history of storytelling and authenticity. This allowed us to showcase this authenticity and beautiful work through the visually engaging world of Instagram (and Facebook).
By showcasing the artist’s style and connection, we found the market that resonates the most with their style, values and inspirations.
With a loyal and passionate following, we also were able to utilise email marketing to regularly engage with potential customers by promoting new collections and events. An automated welcome and abandoned cart series also helped to increase sales. Within a few months of working with Owlet sales were up almost 400%!